Web Analytics

Web Analytics Meaning / Web Analytics Definition: Web Analytics is the collection, measurement, analysis, interpretation, and reporting of web data to understand web traffic (as human behavior) and optimize a given web platform (such as a website, web page, mobile application, and its human-facing content) to better serve and engage human needs.  Web Analytics is used for business to identify trends, forecast product sales performance, understand customer behavior, perform market research, interpret customer language through the analysis of keywords and keyword phrases, increase revenue, reduce costs, monitor copywriting performance, and improve web content effectiveness in an effort to achieve goals.