Bounce Rate Meaning / Bounce Rate Definition: Bounce Rate is a term used to describe the quantity of website visitors who visit a single page but immediately navigate away from the website without viewing any additional web pages on the site. Generally referenced as a percentage of website visitors, Bounce Rate is a used in internet marketing, web traffic analysis, website optimization, and individual web page optimizations, especially with sales conversion funnels or marketing funnels.
The greater the Bounce Rate, generally, the better the visitor engagement.
Bounce Rates can vary greatly from one website to another. A bounce rate can vary greatly between one page to another on a given website. What is a good Bounce Rate on any given website depends on myriad of variables. Though, in general, a bounce rate between 40 percent and 50 percent might be average for most websites.