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SuperLite Series Truck and Athlete Chad George featured on Monster Energy website, social media and other promotional channels

A major push in the dawn of the SuperLite Championship series was to align with existing and budding action sports athletes, pulling from their existing audience and jump starting the budding athletes into the celebrity limelight. Photographed by Fidel Gonzales, this photograph was part of the VIP media services available to SuperLite Championship participants. This particular photo, as well as the modification produced by Monster Energy as on its athlete profile page, made its way Read more…

SuperLite Championship Series MAV TV Television Programming

The SuperLite Championship Series and its roster of racers, which included A-list celebrities, action sports athletes and journalists from around the globe, featured dedicated television programming, which included MAV TV cable television programming. With the vast series television programming that spanned nearly a half-dozen channels, the Nielsen Media Research (NMR) Ratings for SuperLite and SuperLite partner brand impressions were quite incredible.

Initial Strategic Effort to Standardize In-Truck Branded Placement for Television Production

APRIL 9, 2010: This was the beginning of the SuperLite Championship Series effort to standardize mounting locations for Go Pro point of view cameras. The initiative enabled not only provided a consistent cockpit perspective for broadcast television social media video viewers across the entire rented, leased and racer-owned fleet of SuperLite race trucks, but it also maximized available in-car advertising real estate through the standardized branding layout. This effort enabled the strategic placement of mandated Read more…

Dub Magazine: Speed Technologies Arrive & Drive: off-road racing with no strings attached

MARCH 3, 2010: Earned editorial placement within Dub Magazine, the major North American print and online magazine covering urban custom car culture and celebrity vehicles, was the part of the buildup to jettison the SuperLite Championship Arrive & Drive program into a targeted demographic as a standalone brand. The effort to promote the weekend race rental, the season race truck lease and race truck sales was aimed at a demographic with disposable income that thirsts Read more…

SuperLite Championship – NBC KSNV Channel 3 Live Track Segment

As part of the consolidated effort of Speed Technologies and its subsidiary SuperLite Championship, NBC affiliate KSNV Channel 3 produced its Friday morning live broadcast television segment, featuring the SuperLite Championship Arrive & Drive program and Speed Technologies racer Chuck Dempsey and phenom racer Mitchell Dejong. Speed Technologies and SuperLite Championship, taking the public relations lead as part of the larger Lucas Oil Off Road Racing Series (LOORRS) weekend, the Friday morning SuperLite Arrive Drive Read more…