SuperLite Championship – NBC KSNV Channel 3 Live Track Segment

Published by FidelGonzales on

As part of the consolidated effort of Speed Technologies and its subsidiary SuperLite Championship, NBC affiliate KSNV Channel 3 produced its Friday morning live broadcast television segment, featuring the SuperLite Championship Arrive & Drive program and Speed Technologies racer Chuck Dempsey and phenom racer Mitchell Dejong. Speed Technologies and SuperLite Championship, taking the public relations lead as part of the larger Lucas Oil Off Road Racing Series (LOORRS) weekend, the Friday morning SuperLite Arrive Drive Engage TV segments became a customary production for local television stations at each stop along the annual LOORRS Southwest United States racing schedule. The major public relations contribution, which also included the hosting of promotional community engagement events, local print newspaper and magazine placements and multiple live radio editorial broadcasts, significantly overshadowed the public relations efforts of LOORRS, race facilities, race sponsors and any other race team.

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